The unquestionable heavyweight in advertising within the golden age comic books was the Daisy Air Rifle Company. A perusal through the funny pages of any random copy, from Superman to Red Ryder  (who even boasted his own Daisy Red Ryder BB Gun), would inevitably reveal one of its full-page ads.

On the business front, publishers were mandated to furnish proof to customers that their advertisements had indeed run. The modus operandi involved Daisy Air Rifle Company sending the ad to a publisher like D.C., who, in turn, would dispatch a copy of the comic straight from the printing presses as tangible evidence that the ad had made its appearance (“you got what you paid for”). A Daisy Air Rifle Company staff member would then remove the cover (sometimes with a few inside pages), often stamping it as a “Checking Copy,” before meticulously filing it away.

Fortuitously, a serendipitous comic dealer stumbled upon a cache of approximately 240 copies from a woman in Fayetteville, Arkansas, whose mother had been employed at Daisy. It seemed that, during a library purge, the company had permitted employees to claim these comics. The acquired stash revealed no discernible pattern, spanning over two decades (from as early as 1939 to as late as the Silver Age in 1959). While predominantly from D.C., it included issues from other publishers like Eastern Color, Dell, Quality, David McKay, Harvey, Pines, Marvel, and Fox Feature Syndicate. Genres within this collection ran the gamut from funny animals to superheroes. A particularly noteworthy discovery was a Detective Comics #33 cover with the word “Daisy” inscribed on it.  I managed to acquire others shown below from the dealer.

It’s reasonable to speculate that the actual number of Daisy checking copies could extend into the thousands. One must surmise that the lady procured only a minute fraction, and others may still reside in a Daisy library, languish in obscurity, or were perhaps nabbed by other employees awaiting discovery by collectors. In this intriguing find, these copies stand as potential sole survivors, representing the elusive Daisy File Copies.